Marketing Strategy using AI Training

Marketing Strategy using AI

A practical intermediate course for teams already using AI tools. The focus is on working more effectively across research, segmentation, content, channel planning, and measurement by introducing clear workflows and fit-for-purpose tools. Participants use real cases and guided practice to build an AI assisted strategy stack.

What will you learn?

You will connect business goals to an AI enabled marketing plan, select the right tools for each job, and create reusable prompts, templates, and checklists. You will set up lightweight governance so outputs stay accurate, on brand, and privacy safe.

After this training you will be confident in:

Translating business objectives into an AI assisted marketing strategy
Building simple data to insight workflows for audience, competitor, and trend research
Crafting positioning, message houses, and content plans with AI guardrails
Selecting channels, budgeting at a high level, and setting testable hypotheses
Measuring impact and iterating with dashboards, evaluations, and decision rules

Requirements:

Familiarity with core marketing concepts and common channels
Access to AI tools you already use plus sample materials you can share in training
Optional but helpful: brand guidelines and recent analytics snapshots

Course Outline*:

*We know each team has their own needs and specifications. That is why we can modify the training outline per need.

Module 1: Objectives, guardrails, and AI tool selection

Map business goals to marketing objectives and constraints
Define brand, legal, and privacy guardrails for AI assisted work
Choose a simple stack for research, drafting, and evaluation

Module 2: Data to insight workflows

Audience and competitor scans using structured prompt frameworks
Trend and keyword exploration with triangulation for reliability
Summaries that capture signals, caveats, and open questions

Module 3: Positioning and message architecture with AI

Draft positioning statements and value propositions per segment
Build a message house and tone guidelines that scale across channels
Create reusable prompts for voice, examples, and banned claims

Module 4: Go to market focus and content plan

Select priority segments and minimum viable offers
Outline themes, formats, and cadence aligned to the journey
Prepare a simple 4 week plan with owners and checkpoints

Module 5: Channel mix and activation

Match channels to intent and budget across the funnel
Create channel specific briefs from one source of truth
Draft variants for web, email, and social while preserving key facts

Module 6: Measurement and experimentation

Build a KPI tree and reporting cadence for stakeholders
Set hypotheses and decision rules for continue or pause
Prepare a lightweight dashboard specification and tagging checklist

Module 7: Workflow automation and collaboration

Create templates for briefs, content outlines, and reviews
Standardize handoffs with naming, version notes, and approvals
Integrate AI outputs into shared drives, project boards, and calendars

Module 8: Governance and continuous improvement

Privacy, disclosure, and brand safety reminders in prompts and templates
Bias and misinformation checks with escalation paths
Maintain a living library of prompts, checklists, and approved phrasing

Hands-on learning with expert instructors at your location for organizations.

Level:

Intermediate

Duration:

Hours (days:

)

Training customized to your needs

Immersive hands-on experience in a dedicated setting

*Price can range depending on number of participants, change of outline, location etc.

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Master new skills guided by experienced instructors from anywhere.

Level:

Intermediate

Duration:

Hours (days:

)

Training customized to your needs

Reduced training costs

*Price can range depending on number of participants, change of outline, location etc.

Get Quote

You can participate in a Public Course with people from other organisations.

/per trainee

Thanks for the numbers, they could be going to your emails. But they're going to mine... Thanks ;D

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Level:

Intermediate

Duration:

Hours (days:

)

Fits ideally for individuals and small groups

Networking opportunities with fellow participants.

*Price can range depending on number of participants, change of outline, location etc.

Get Quote

Marketing Strategy using AI

What will you learn?

Requirements:

Course Outline*:

Module 1: Objectives, guardrails, and AI tool selection

Module 2: Data to insight workflows

Module 3: Positioning and message architecture with AI

Module 4: Go to market focus and content plan

Module 5: Channel mix and activation

Module 6: Measurement and experimentation

Module 7: Workflow automation and collaboration

Module 8: Governance and continuous improvement

Get Quote for:

Marketing Strategy using AI

Start your training experience here!