Marketing Strategy Fundamentals Training

Marketing Strategy Fundamentals

A practical intermediate course on building and executing a modern marketing strategy. Participants learn how to define the right goals, segment audiences, craft positioning and value propositions, select channels, plan content, and measure results with clear feedback loops.

What will you learn?

You will translate business objectives into a focused strategy, create a simple go to market plan, and set up a measurement framework that guides iteration. You will practice turning research into positioning, selecting a channel mix, budgeting at a high level, and aligning stakeholders.

After this training you will be confident in:

Framing objectives and identifying the few metrics that matter
Segmenting audiences, mapping journeys, and crafting positioning and value propositions
Choosing a channel mix and content themes that match intent across the funnel
Building a simple go to market plan with budgets, timelines, and responsibilities
Setting up measurement, reporting, and lightweight experimentation to improve results

Requirements:

Familiarity with basic marketing concepts and common channels
Access to a sample product or service to use for exercises
Optional but helpful: brand guidelines and recent analytics snapshots

Course Outline*:

*We know each team has their own needs and specifications. That is why we can modify the training outline per need.

Module 1: From business goals to marketing objectives

Clarifying business model, revenue drivers, and constraints
Translating goals into measurable marketing objectives and guardrails
Selecting north star and supporting metrics

Module 2: Audience segmentation and journey mapping

Defining priority segments and jobs to be done
Mapping awareness, consideration, conversion, and retention journeys
Identifying barriers, triggers, and proof points along the path

Module 3: Positioning and value proposition

Competitive landscape and differentiation opportunities
Crafting a positioning statement and value proposition per segment
Message architecture and tone guidelines that scale across channels

Module 4: Go to market focus

Choosing entry segments and minimum viable scope
Offer packaging, pricing considerations, and basic objection handling
Risk assessment and alignment with product and sales

Module 5: Channel strategy and content plan

Matching channels to intent and budget across the funnel
Content themes, formats, and cadence that support positioning
Asset inventory and reusability plan

Module 6: Planning and resourcing

Simple roadmap with milestones, owners, and dependencies
Budget allocation across channels and experiments
Vendor and partner selection criteria

Module 7: Measurement and iteration

KPI tree and reporting cadence for stakeholders
Attribution basics and setting realistic benchmarks
Experiment design and decision rules for continuing, pausing, or scaling

Module 8: Putting it together

One page strategy summary and channel plan
Execution checklist for the first 90 days
Risk register and mitigation playbook

Hands-on learning with expert instructors at your location for organizations.

Level:

Intermediate

Duration:

Hours (days:

)

Training customized to your needs

Immersive hands-on experience in a dedicated setting

*Price can range depending on number of participants, change of outline, location etc.

Get Quote

Master new skills guided by experienced instructors from anywhere.

Level:

Intermediate

Duration:

Hours (days:

)

Training customized to your needs

Reduced training costs

*Price can range depending on number of participants, change of outline, location etc.

Get Quote

You can participate in a Public Course with people from other organisations.

/per trainee

Thanks for the numbers, they could be going to your emails. But they're going to mine... Thanks ;D

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Level:

Intermediate

Duration:

Hours (days:

)

Fits ideally for individuals and small groups

Networking opportunities with fellow participants.

*Price can range depending on number of participants, change of outline, location etc.

Get Quote

Marketing Strategy Fundamentals

What will you learn?

Requirements:

Course Outline*:

Module 1: From business goals to marketing objectives

Module 2: Audience segmentation and journey mapping

Module 3: Positioning and value proposition

Module 4: Go to market focus

Module 5: Channel strategy and content plan

Module 6: Planning and resourcing

Module 7: Measurement and iteration

Module 8: Putting it together

Get Quote for:

Marketing Strategy Fundamentals

Start your training experience here!