ChatGPT for Public Relations and Crisis Management Training

ChatGPT for Public Relations and Crisis Management

A practical intermediate course on using ChatGPT to plan messaging, craft content, and coordinate rapid response in high pressure situations. Participants learn reliable prompting patterns, review workflows, and risk controls designed for PR and communications teams.

What will you learn?

You will translate PR objectives into clear prompts and reusable templates, create channel ready messages, and run a lightweight crisis room workflow with approvals, fact checks, and escalation paths. You will also set up monitoring prompts, evaluation checklists, and post incident reviews that improve over time.

After this training you will be confident in:

Turning briefs and background packs into accurate key messages and talking points
Producing platform specific content for web, email, and social with consistent tone
Running a crisis response workflow with approvals, source checks, and escalation
Coordinating stakeholder updates and Q and A with traceability and version notes
Measuring impact and learning from incidents without risking brand trust

Requirements:

Comfortable with office tools, PDFs, and shared drives
Access to ChatGPT and non sensitive sample materials you can use in training
Optional but helpful: your brand voice guide or messaging pillars

Course Outline*:

*We know each team has their own needs and specifications. That is why we can modify the training outline per need.

Module 1: PR objectives to prompts

Map audiences, objectives, and constraints into prompt structure
Create instruction blocks for tone, disclaimers, and sensitivity flags
Build a simple brief to message pipeline with traceable outputs

Module 2: Channel ready content

Draft press statements, blog updates, and executive quotes from a single source of truth
Adapt messages for social, email, and media outreach while preserving key facts
Set guardrails for claims, numbers, and embargoed information

Module 3: Review and approval workflow

Checklists for fact accuracy, legal review, and brand style
Comment resolution prompts and redline ready change summaries
Version control tips so approvers see what changed and why

Module 4: Monitoring and early signals

Prompt patterns for daily media scans and sentiment recaps
Triage categories and confidence wording for leadership updates
Trigger thresholds for moving from watch to response mode

‍

Module 5: Crisis playbooks with ChatGPT

Define incident types, stakeholders, and first hour actions
Draft initial holding statements and internal FAQs
Build a cross channel update plan with cadence and ownership

Module 6: Real time response coordination

Structured prompts for incident threads, action logs, and approvals
Decision logs that capture sources and rationale for each public line
Escalation paths to legal, execs, and external partners

Module 7: Risk, ethics, and compliance

Privacy and defamation guardrails in prompts and templates
Bias, misinformation, and deepfake considerations with mitigation steps
Safe handling of confidential inputs and distribution lists

Module 8: Measurement and continuous improvement

Define success metrics such as reach, sentiment shift, and correction pickup
Create a post incident review template with lessons and ownership
Maintain a living library of prompts, checklists, and approved phrasing

Hands-on learning with expert instructors at your location for organizations.

Level:

Foundation

Duration:

Hours (days:

)

Training customized to your needs

Immersive hands-on experience in a dedicated setting

*Price can range depending on number of participants, change of outline, location etc.

Get Quote

Master new skills guided by experienced instructors from anywhere.

Level:

Foundation

Duration:

Hours (days:

)

Training customized to your needs

Reduced training costs

*Price can range depending on number of participants, change of outline, location etc.

Get Quote

You can participate in a Public Course with people from other organisations.

/per trainee

Thanks for the numbers, they could be going to your emails. But they're going to mine... Thanks ;D

Oops! Something went wrong while submitting the form.

Level:

Foundation

Duration:

Hours (days:

)

Fits ideally for individuals and small groups

Networking opportunities with fellow participants.

*Price can range depending on number of participants, change of outline, location etc.

Get Quote

ChatGPT for Public Relations and Crisis Management

What will you learn?

Requirements:

Course Outline*:

Module 1: PR objectives to prompts

Module 2: Channel ready content

Module 3: Review and approval workflow

Module 4: Monitoring and early signals

Module 5: Crisis playbooks with ChatGPT

Module 6: Real time response coordination

Module 7: Risk, ethics, and compliance

Module 8: Measurement and continuous improvement

Get Quote for:

ChatGPT for Public Relations and Crisis Management

Start your training experience here!