Adobe Journey Optimizer Fundamentals Training

Adobe Journey Optimizer Fundamentals

Build a solid beginner-level foundation in Adobe Journey Optimizer. Across two days of short explanations, demos, and guided exercises, participants learn how to design simple, reliable customer journeys using audiences, events, and core channels.

What will you learn?

You will understand AJO building blocks and create two practical journeys you can reuse: a welcome journey and a reactivation journey. You will also set up basic channel presets, apply simple decision rules, and read essential reports to improve outcomes.

After this training you will be confident in:

Explaining AJO basics: journeys, events, audiences, decisions, channels, reporting
Creating simple event-triggered and audience-triggered journeys
Configuring baseline email or SMS channel presets and composing a message
Applying simple decision rules for offers and frequency control
Checking live journey results to make safe, incremental improvements

Requirements:

Basic familiarity with digital marketing or product communications
Comfort using web applications and spreadsheets
Access to an AJO sandbox or training tenant with permission to create journeys and messages

Course Outline*:

*We know each team has their own needs and specifications. That is why we can modify the training outline per need.

Module 1: Orientation and setup

Where AJO fits in the Adobe ecosystem
Tour of the interface and key objects
Tenant hygiene: roles, workspaces, and naming basics
Guided walkthrough of a starter project space

Module 2: Audiences and events

Audience basics: segments, readiness, and profile attributes
Event basics: event vs audience entry and payload essentials
Choosing between event entry and audience entry for common scenarios
Connect a simple audience and validate counts

Module 3: Build a welcome journey

Journey canvas fundamentals: activities, conditions, waits, exits
Channel presets overview for email or SMS
Message composition with basic personalization tokens
Frequency controls and beginner guardrails
Create a welcome journey from entry to message to exit and run a quick test

Module 4: Channels setup essentials

Email and SMS prerequisites at a glance
Creating a channel preset and establishing an approval flow
Preparing one reusable preset and a simple message template

Module 5: Intro to decision management

When to use decisioning instead of static content
Simple placements and eligibility rules
Light-touch capping and prioritization
Attach a basic offer decision to the welcome journey

Module 6: Reactivation journey and improving results

Design a reactivation journey using audience entry
Add conditions for timing and suppression
Read live reports for delivery, engagement, and drop-off
Make safe tweaks, document changes, and define next steps

Hands-on learning with expert instructors at your location for organizations.

Level:

Foundation

Duration:

Hours (days:

)

Training customized to your needs

Immersive hands-on experience in a dedicated setting

*Price can range depending on number of participants, change of outline, location etc.

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Master new skills guided by experienced instructors from anywhere.

Level:

Foundation

Duration:

Hours (days:

)

Training customized to your needs

Reduced training costs

*Price can range depending on number of participants, change of outline, location etc.

Get Quote

You can participate in a Public Course with people from other organisations.

/per trainee

Thanks for the numbers, they could be going to your emails. But they're going to mine... Thanks ;D

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Level:

Foundation

Duration:

Hours (days:

)

Fits ideally for individuals and small groups

Networking opportunities with fellow participants.

*Price can range depending on number of participants, change of outline, location etc.

Get Quote

Adobe Journey Optimizer Fundamentals

What will you learn?

Requirements:

Course Outline*:

Module 1: Orientation and setup

Module 2: Audiences and events

Module 3: Build a welcome journey

Module 4: Channels setup essentials

Module 5: Intro to decision management

Module 6: Reactivation journey and improving results

Get Quote for:

Adobe Journey Optimizer Fundamentals

Start your training experience here!